Welcome Salute!


It’s a fairly well kept secret that I spent a good portion of my career shooting table top product. When I discovered product would never engage me in a conversation, or laugh at my dumb jokes, I decided to find a different way to express myself, and it’s been a wonderful change of life for me. However, every now and again someone that knew me when will ask me if I would like to test my old chops on a project they are working on, which is exactly what happened when Libby Miller- Christopoulos called to see if I would help her with a new product launch. Libby and I worked forever on the Head Tennis account when she was with Grant Jacoby, so it was a slam dunk to say yes to working with her again.

The neat thing about this particular product is the charitable nature of it’s corporate mission; a sizable portion from the sales proceeds goes to help fund benefits for military veterans. The bottle is modeled after a soldiers canteen, which makes it very recognizable as well as easy to hold and pour. And what better way to get lit up like a Christmas tree this holiday season, while helping to serve the people that served us so well… Just don’t let your Christmas tree drink and drive, that wouldn’t be cool!


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