Welcome Salute!

 

It’s a fairly well kept secret that I spent a good portion of my career shooting table top product. When I discovered product would never engage me in a conversation, or laugh at my dumb jokes, I decided to find a different way to express myself, and it’s been a wonderful change of life for me. However, every now and again someone that knew me when will ask me if I would like to test my old chops on a project they are working on, which is exactly what happened when Libby Miller- Christopoulos called to see if I would help her with a new product launch. Libby and I worked forever on the Head Tennis account when she was with Grant Jacoby, so it was a slam dunk to say yes to working with her again.

The neat thing about this particular product is the charitable nature of it’s corporate mission; a sizable portion from the sales proceeds goes to help fund benefits for military veterans. The bottle is modeled after a soldiers canteen, which makes it very recognizable as well as easy to hold and pour. And what better way to get lit up like a Christmas tree this holiday season, while helping to serve the people that served us so well… Just don’t let your Christmas tree drink and drive, that wouldn’t be cool!

 

Comments are closed.